The Role Of Information Technology on Travel Agents

The Role Of Information Technology on Travel Agents UK set off agents industry, part of the tourism industry, has experienced a vital mass meeting over the last fifteen years (www.findarticles.com). The development of modern sophisticated technologies and systems along with the rapid evolution of the net expatriate facilitated the endeavours of exit agents to pursue an efficient strategic planning in order to gain and sustain competitive advantage stocky down both global and domestic market (Travel application Monitor, April 2003). However the growing of IT and especi every last(predicate)y the more and more big use of the Internet by both customers and travel agents get manipulated the structure of the dissemination - one of the most important elements of the merchandising mix - for tourism industry (Buhalis, 2001). For example booking a holiday in the travel agents used to be a very heavy process. Enquiries about flight destinations, about 25 years agone were all done via telephone, and searched through topic files (www.ft.com). This process was seemingly slower and prone to error, because if the files were not unploughed in order, or papers were lost, it would be impossible to square whether flights were available to the customers. Also, issue forth integration of the holiday booking, i.e.

flights, conveyancing to and from airport and booking of hotels all had to be done one at a time by the customers as the technology simple did not outlast for them to do so and it was awkward for travel agents to control the way of such information. This procedure was set the co st of booking a holiday on, encouraging the ! customers to travel just for few years a year peculiarly on the summer date (Mintel, December 2001). On the other perish nowadays the establishment of more efficient information technologies has strained the redesign of diffusion channels and provides unprecedented opportunities for travel... If you want to explicate a exuberant essay, order it on our website: BestEssayCheap.com

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