Ford's Drive One Campaign: PR tactics and strategies

On June 16, 1903, Henry crossway established the get across disgust Company in Dearborn, Michigan (Wikipedia). crossover made report card and revolutionized the manufacturing industry by introducing engineered manufacturing sequences by mobile assembly lines, which was subsequently dubbed fordism (Wikipedia). The go with grew to mass produce an array of products including cars, trucks, SUVs, and tractors. It seemed that Ford had coagulate its reputation and place as a leading, car manufacturer. However, in this fast-paced, innovative world, no corporation is safe from competition. In 2007, Ford became the third-ranked automaker in U.S. sales, falling from the second-place automaker ranking for the setoff time in 56 classs (Wikipedia). Ironically, one year later, Ford is reaching out to their consumers, employees, dealers, and retirees with their fetch unmatchable campaign. The Drive One campaign is seeking to educate their audience, lurch their stance and w in behavior. These objectives can be exhibited in the KAB Model: acquaintance, stance and behavior. Ford has aimed to educate their audience on their growing engineering intimacy and commitment to the environment and safety.

They would like the attitudes of their consumers to reflect their new knowledge of the company and for them to believe that Ford is a responsible, reputable company that manufactures safe products for their consumers and the environment. As a result, Ford hopes for a counterchange in their behavior: to buy Ford products. The company pull be running one 60-second and five 30-second ads on American Idol, Oprahs Big Give, and Extre! me Makeover: Home Edition, starting this week and will run throughout the summer (Greenberg). I triumph that Fords target audience for this campaign is women. These ar three of the most popular television shows for female audiences travel now. Furthermore, one of the primary objectives is to emphasize safety. Females are more likely to consider safety for their families over appearance. This...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay